Believe the hype: Three of the best buys
Balmain x H&M embellished blazer
Hangbags at dawn doesn't even begin to describe the retail rivalry unleashed when when the Balmain X H&M collaboration launched last November. Queues snaked outside H&M stores worldwide, and while some shoppers were thrilled to bag Olivier Rousteing's 'hero' designs for the high street, such as the embellished dresses and leather jackets, other consumers simply had a fashion 'flip' on their mind. The blazer that Kendall Jenner wore at the Billboard Awards (right) originally cost €399 here in Ireland, but within days, it was selling for €4,000 on ebay. The hype was especially keen in the US where the campaign models, Gigi Hadid and Kendall have real currency. The sell-on values were inifitely more than with previous collaborations, such as Stella McCartney, Lanvin, Versace and Margiella. Coveted celebrity collaborations carry a whole new fashion currency, so take note if you want to finance new wardrobe buys.
Kate Middleton's ISSa engagement dress
Once she puts them on her back, Kate Middleton has the power to turn fashion buys into 'hero' pieces within minutes. Just ask Irish designer Orla Kiely, whose website has crashed with the demand for 'hero' dresses worn by the Duchess. The high street brand Reiss had a similar experience when Kate wore a white £159 Reiss dress for her official engagement photograph, taken by Mario Testino in January 2011. There are still people trying to chase down a piece of royal fashion history - that's the sapphire blue, 'Phyllis' wrap dress (€575) by Issa London she wore in November 2010 when she was presented to the world as Prince William's new fiancée. Six years later, this 'hero' buy is back in production, which speaks volumes about the demand for it.
ChloÉ Susanna studded boot
When it comes to ankle boots, the biggest trophy of all to own has to be the Chloé Suzanna (aka Susanna or Susan). The French-designed, three-buckled strap, studded beauts cost under €1,000 but still have incredible resale value eight years after they appeared in Chloé's Pre-Fall 2008 collection. The high street delivered more affordable versions, but fashion-lovers can spot the real things at a distance which is why these hero boots still have amazing currency in the pre-loved sphere. Based on condition, they regularly fetch more than the original price and if you have the original box and a Chloé dust bag, you are laughing all the way to the bank!
- Bairbre Power