Style Beauty

Tuesday 16 September 2014

Smell like One Direction - as band develop own fragrance

Published 13/10/2012 | 10:46

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One Direction are apparently gearing up to release their first fragrance.

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The boyband - consisting of Zayn Malik, Louis Tomlinson, Harry Styles, Niall Horan and Liam Payne - who caused mayhem at RTE last night - have earned around €130 million in the past two years thanks to their popular music and sponsorship deals.

Now they are set to boost their earnings with a floral scent, which is designed to appeal to their predominantly female, teenage fan base.

"One Direction are working on releasing a scent, it's all super secret right now," a source revealed to Marie Claire.

"It's going to be a sweet scent, definitely floral too."

The boys' first album Up All Night boasted five different covers, featuring each member separately, so fans could pick their favourite.

Despite fellow X Factor UK band JLS using the same idea for their perfume, Kiss, there won't be any time for One Direction to create individual packaging.

"There will only be one box based on the short production time, so there won't be different options as there are with the JLS version," the source explained.

"All other details are under lock and key, but it's due on shelves July 2013."

The teenage heartthrobs are currently busy promoting their second album Take Me Home, and have just filmed a Pepsi commercial to be screened in the US.

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