You work and work, trying every diet to lose some weight, and when you finally reach your weight loss goal, you realise you're left with sagging skin.
Or else, age has just caught up with you and your skin isn't as tight as it used to be. You take care of your face with night creams, serums and moisturisers, but are you helping the skin on your whole body stay as firm and hydrated as possible?
Every woman's worst nightmare is waking up one morning, seeing their reflection and thinking they look like a basset hound.
Fear not, there are some treatments and creams that you can try to help keep your skin looking firm and feeling younger.
Here are a selection of creams that will help firm up skin.
Mama Mio Get Waisted Body Shaper, €42 from Debenhams and selected stockists nationwide, promises to reduce fat and decrease the look of dimples and uneven skin.
It says it does this by encouraging a process of fat breakdown called lipolysis in your skin, and it has nine ingredients that aid this process.
I found this product worked best for me on my tummy area and my waist. It has a cooling, soothing kind of effect and you only need a small amount, so it goes a long way.
Elizabeth Arden's Prevage Body, which is €131 from Elizabeth Arden counters nationwide, has been called a miracle product by some.
At that price, I would definitely be expecting miracles. It's clearly a luxury product so the texture is great, it smells rich and it lists all the right ingredients.
The only thing is, you shouldn't expect to see results immediately. It can take up to six weeks of use to visibly see firmer skin.
Nuxe Body Contouring Oil, €26.50 from Nuxe counters nationwide, is a concentrated oil that I find works best when rubbed vigorously into my thighs and up as far as my hips. It leaves your skin silky smooth and reduces your orange peel bits.
Even though it says it melts in straight away, it doesn't. Put it on at night and allow some time to let it dry in. It takes a while.
Clarins Body Shaping Supplement, €52 from Clarins counters nationwide, is a body-shaping supplement that you add to your own body moisturiser.
If you're a dedicated follower of one particular cream but you need extra fat-busting properties, this is ideal.
It's a bit spendy, but because you add it to your body cream you can make it last.
Ways to keep your skin younger for longer
Avoid sun over-exposure: Sun ages your skin and breaks down chemicals that maintain your skin's elasticity.
Stop smoking: It's a fact that smoking takes a toll on skin elasticity and general skin health.
Moisturise: The more moisture your skin has, the better it produces elastin and collagen.
Circulate: When rubbing in creams, help your blood flow around your skin's surface by rubbing in circular motions and always in the direction of your heart.
Eat well: Foods that are high in vitamins A and C and foods with antioxidants are the best for maintaining skins firmness.