Thursday 21 September 2017

NASA scientist slams validity of 'bio frequency healing stickers' endorsed by Gwyneth Paltrow's Goop

Gwyneth Paltrow attends the
Gwyneth Paltrow attends the "Rei Kawakubo/Comme des Garcons: Art Of The In-Between" Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Theo Wargo/Getty Images For US Weekly)
Gwyneth Paltrow visits goop-In@Nordstrom for Book Signing on May 19, 2017 in Seattle, Washington. (Photo by Mat Hayward/Getty Images for Nordstrom)
The 'healing stickers' promoted on Goop
Gwyneth Paltrow attends the "Rei Kawakubo/Comme des Garcons: Art Of The In-Between" Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City. (Photo by Dia Dipasupil/Getty Images For Entertainment Weekly)

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Gwyneth Paltrow's Goop website has been forced to change claims made about a line of 'healing' stickers.

The actress launched her lifestyle newsletter Goop in 2008, and has since gone on to expand the concept into a wider forum which offers everything from recipes to general health advice.

However, a new product Goop editors have recommended, Body Vibes Stickers, has come under fire by several organisations, including NASA.

In a blog post, Goop describes the wearable stickers as having the ability to "rebalance the energy frequency in our bodies" when worn near the heart or on the arm, and "fill in the deficiencies in your reserves, creating a calming effect, smoothing out both physical tension and anxiety."

The 'healing stickers' promoted on Goop
The 'healing stickers' promoted on Goop

Originally, Goop also included a claim that Body Vibes are "made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut's vitals during wear."

Editors at website Gizmodo were first to spot the striking description, and contacted NASA representatives who rejected the claim, stating, astronauts "do not have any conductive carbon material lining the spacesuits."

The claim has now been removed from the blog post, but the comment remains on Body Vibes' own website, where the stickers are priced at $60 for a pack of 10.

Goop editors also released a statement in which they emphasised that advice and recommendations given in posts were not formal endorsements, and the opinions of authors and experts were not necessarily representative of the views of the company.

"We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured," a representative stated. "Based on the statement from NASA, we've gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification."

In the past Gwyneth's lifestyle website has come under fire for promoting a range of unusual practices or extravagant products, including oil pulling, vaginal steaming, and the use of jade eggs to boost sex.

Gwyneth Paltrow visits goop-In@Nordstrom for Book Signing on May 19, 2017 in Seattle, Washington. (Photo by Mat Hayward/Getty Images for Nordstrom)
Gwyneth Paltrow visits goop-In@Nordstrom for Book Signing on May 19, 2017 in Seattle, Washington. (Photo by Mat Hayward/Getty Images for Nordstrom)

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