Marissa Carter's Cocoa Brown is 'in Vogue' as magazine features her 'tontouring' technique
Its status as a beauty must have was cemented thanks to endorsements from Kylie Jenner and 90210's Jessica Lowndes - and now, Cocoa Brown tan is gracing the pages of Teen Vogue.
The false tan, formulated by entrepreneur Marissa Carter is the subject of an article in Teen Vogue centred on 'tontouring'.
The article, which writes about the extreme beauty trends of clown contouring, strobing and baking, quotes the Dublin mum-of-two about the technique which she developed.
"Tontouring." Honestly, this is a real thing. When we read about the newest version of contouring we thought it had to be a joke — some kind of SNL parody on the technique — but it's not. It's real. Really real. We're just waiting for someone to start a contour dictionary, because frankly it's getting a little hard to keep track of the options," the article states.
Tontouring, Marissa explains to the outlet, is a new way to sculpt and accentuate the face using self-tanning products.
"This technique gives you the opportunity to wake up looking naturally, perfectly contoured," she promises.
Marissa advocates using makeup brushes and different shades of false tan to create dimension.
Here are her four tips to cheat your way to a naturally contoured visage:
1. Use a mousse formula that won't clog pores.
2. Start with an overall base colour to build a glow.
3. Use a foundation brush and a darker shade of tan on the forehead.
4. Use a contouring brush and a deeper colour under the cheekbones to add definition
The Cocoa Brown range, launched in 2012, has had an incredible few months.
The popular false tan and the moisturisers, exfoliaters and lotions that make up the product collection have been picked up by US beauty giants including Walmart, and can be found in stores in Ireland, UK, Sweden, Norway and Australia.
To keep up to date with Marissa on Snapchat, follow her @CarterMarissa