Next stop, world domination: Pippa O'Connor launches new makeup brush range
Model Pippa O'Connor is one her way to becoming Ireland's most successful blogger.
Her website Pippa.ie already boasts 20,000 viewers per day and has a combined social media presence of 150k followers, so it's only natural that her next foray would be further into the beauty business.
The former photocall model turned entrepreneur is launching a new limited edition line of makeup brushes with Blank Canvas Cosmetics.
She teased a collaboration with a brand earlier this year during a trip to New York for the campaign and shared a sneak peek of one of the pieces on Instagram, saying: Sneak peek!! First look at #pippaforblankcanvas. sooo excited. you can see more & some chats on snapchat (pippa.oconnor)."
The mother-of-one recently gave the award-winning site a facelift and said she will be expanding on her popular content.
"The content is going to be the same but I'm really excited to add more sections," she explained.
"There's going to be a travel section and there's a few other things coming up.
"I found that any time I went away, whether it was LA or London, people were very interested in where you've been to eat and shop, so I thought it would be good to talk about my own experiences."