Thursday 27 October 2016

Give it a lash: Triona McCarthy on mascara essentials

Triona McCarthy

Published 29/02/2016 | 02:30

The results from the work of Max Factor make-up artist, Lyndsey Cavanagh. Photo: Marc Condren.
The results from the work of Max Factor make-up artist, Lyndsey Cavanagh. Photo: Marc Condren.
Aveda's Be Curly Co-Wash.
Creme de la Mer - Genaissance.
Essie nail colours.
Max Factor Voluptuous False Lash Effect Mascara.
Busy mum-of-two: Megan Fox.
Decay's Mascara Resurrection.

Are you a little make-up and beauty obsessed, perhaps? Just as well, as our beauty buff has her eye on fab mascaras, a posh potion and a frizz-fighting shampoo.

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Triona's trends


I woke up like this - I wish!

For this week's photo, above, I was lucky enough to have Max Factor make-up artist, Lyndsey Cavanagh, do my face.

I absolutely adore Lyndsey's work - she takes me from scummy mummy to yummy mummy in a flash, and, best of all, she always has the latest, greatest new products, which she trials, so I see them before they hit the shelves.

I was very taken with this new Max Factor Voluptuous False Lash Effect Mascara, above, €16.99, which Lyndsey used on me. (I'm also holding it in my photo, above.)

It really gave me the most lifted lashes ever, with lots of va-va-volume. This was thanks to the helix-shaped brush, which coats all your lashes, while the rubber fins prevent any unnecessary clogging.

This launch reflects Max Factor's research, which shows that women want more visible lashes; they want to appear wide-eyed and vibrant. The key to achieving this look is through lifting the lashes, as the thickest part of the lash is then more visible, creating a perception of higher volume.

FYI, Mr Max Factor was, in fact, the pioneer of the first mascara wand ever.

Another favourite mascara accessory I use is Urban Decay's Mascara Resurrection, €13, below, a clear serum that brings mascara back to life, when it's dry at the end of the day. This softens and unclumps the mascara you put on that morning, so you can apply a fresh coat perfectly, and hit the town minus any spider's legs!


Triona's trick

I'm totally addicted to Butlers hot chocolate, but they were costing me a fortune, so I bought some cocoa to make my own at home, and guess what? I tried using the powder in my hair as a dry shampoo. It totally works, and the constant smell of chocolate actually stopped my craving for chocolate - so this is a hair-care and weight-loss tip in one!

Posh potion


I'm absolutely obsessed with this ultra-luxurious new serum from Creme de la Mer - Genaissance, €510, Brown Thomas.

I know, I know, it costs a fortune, but it is infused with 24-carat gold, so it really doesn't get more luxurious than that, now does it?

I realise it's not for everyone given the price tag, as few of us can drop that sort of cash on one bottle of serum. Then again, a bag from Penneys and a bag from Prada will both carry your bit and bobs about; it's a matter of, well, money really, and if you have it, I'd tell you to buy this, as there's nothing it doesn't do.

It promises smoother, plumper and firmer skin in just five days.

If this serum was a pop star, it would be Taylor Swift, as it looks good, is smart and gets an awful lot done.

I'd say the girls on the Creme De La Mer counter in Brown Thomas are sick of the sight of me rubbing it on the back of my hand, but it instantly makes the skin look more hydrated, plumped up and posh!

Just browsing

Megan Fox is a busy mum-of-two, so, just like me, she probably has very little time in the mornings to get ready; maybe that's why she has apparently had eyebrow embroidery done.

Pop into the award-winning pro brow artist Kim O'Sullivan in her new Dublin city studio - The Dublin Make-Up Academy - if you fancy having it done. It can thicken or darken existing brows, and it lasts 12 to 18 months. Kim uses a feathering technique to create a very natural look, with inks carefully custom-blended to give you a bespoke brow colour.

The Dublin Make-Up Academy, 34 Fitzwilliam St Upr, D2, tel: (01) 554-9702, or see thedublinmakeup

Triona's most wanted


"Too many people are buying things they can't afford, with money that they don't have . . . to impress people that they don't like!"

I love that Will Smith quote, especially when I'm lusting after La Mer's latest lotion.

My friend James Brown had a similar quote on his Instagram @jamesbrownhair - "Being famous on Instagram is like being rich on Monopoly . . . it's not real".

Well, something that is very real and really does need your money is something Brown Sugar and Sugar Cubed, aka Sugar Culture, are doing this Mother's Day. They will be offering an amazing 25pc off all blow-drys, upstyles, make-up and nails - Sugar Culture use essie nail colours, above. All proceeds from the day will be going to two charities - Childline, and a fund supporting Zoe Lonergan, a brave four-year-old who is battling juvenile arthritis.

Clients will be able to enjoy fantastic discounts on hair and make-up, plus Champagne and refreshments, all the while knowing that all proceeds will go to these fabulous charities.

To treat yourself or your mum, and help two incredibly worthy causes, book an appointment with any Brown Sugar or Sugar Cubed salon for Sunday, March 6. The salons will be open from 10am-3pm. Tel: (01) 616-9967, or see

Cult product


"Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring." I love that Marilyn Monroe quote, as I'm all for encouraging peeps to celebrate their personal beauty, from fabulous freckles to curly hair.

Aveda's Be Curly Co-Wash, above, €25, is a conditioning, sulphate-free wash that cleanses and reduces frizz. Fab!

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