Wednesday 7 December 2016

First Look: Victoria Beckham's brand new (and FAB) cosmetic line comes to Ireland

Published 02/09/2016 | 19:40

British fashion designer Victoria Beckham poses as she arrives on May 11, 2016 for the opening ceremony of the 69th Cannes Film Festival
British fashion designer Victoria Beckham poses as she arrives on May 11, 2016 for the opening ceremony of the 69th Cannes Film Festival
Victoria Beckham's new makeup range with Estee Lauder. Picture: Bairbre Power

Irish shoppers were treated to a first look/ first feel of the brand new Victoria Beckham cosmetics line yesterday and you know what….it’s fab.

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But what else would you expect from the former Spice Girl who saw off style critics to become a credible force in the fashion world?

Victoria Beckham's new makeup range with Estee Lauder. Picture: Bairbre Power
Victoria Beckham's new makeup range with Estee Lauder. Picture: Bairbre Power

The reveal of the 14 piece ‘Victoria Beckham x EsteeLauder’ collection came today at the Brown Thomas/ ISPCC lunch at the InterContinental Hotel in Ballsbridge which was attended by 350 guests including Ali Hewson and X factor judge, Louis Walsh.

The cavalcade of models in the designer catwalk show all wore makeup from the range and guests were able to sample the  limited-edition line of products before they officially go on sale on September 18.

Brown Thomas is one of only a handful of stores globally who will stock the brand which was developed by a very hands-on Victoria Beckham working with the U.S. beauty giants, Estee Lauder.

Victoria wears her cosmetics on the cover of British Vogue which hits the shelves at the end of next week. The range boasts potent colours, three metallic eye shadows (€40) which deliver a high shine. Her feel, charcoal black ribbed compacts were inspired by a vintage cigarette case which Victoria picked up on her travels.

Famous for her own smokey eye look  - which she sported the day she visited Brown Thomas with her daughter, Harper, in 2012 -  Victoria has introduced personal touches which cross her lifestyle brands.

Her ‘Chilean Sunset’ matt lipstick (€40) is an orangey-red and was my favourite of all the products I sampled yesterday. It’s a colour that Victoria has used in the Ready-To-Wear clothing collection and also in her accessories range. It’s this kind of joined up thinking that customers have come to expect from the entrepreneurial mother-of-four who introduced sexy bodycon dresses with built in scaffolding for a smoother, leaner silhouette.

Victoria is practical. She carries a clutch rather than a handbag so she decided to scale down the size of her lipsticks and while the size of the metal, swivel tube bullet is smaller,they deliver the same amount of lipstick in the normal size. For the record, Victoria’s signature lippy shade is 'Brazilian Nude.'

There was particular interest from the fashion show guests in the keenly awaited  ‘Morning Aura’ illuminating crème (€80). Part moisturiser, part brightening primer, the product helps brighten your skin and can be used as a primer under make-up. It comes in a 1950s fluted bottle sourced from the Lauder archive and was re-imagined in Beckham’s signature blonde gold.

In a video she made for American Vogue, Victoria praises the illuminating crème for “hydrating, moisturising and tightening as well…”and who doesn’t love that.”

The products which are built around the different images that Beckham projects in four of the cities that resonate with her: London, Los Angeles, New York, and Paris.

Her ‘Modern Mercury’ highlighter (€58) is part of her LA look and the powder helps achieve the designer’s chiselled cheekbones and can be dusted along the cheek, brow bones and down the bridge of your nose for a sculpted finish. Also from the LA range, the ‘Java Sun Bronzer’ (€58) delivers a matte finish and you can use it to contour and define your cheeks, over your eyes and under your chin to give you that perfect sun-kissed LA glow.

From London, comes the eye ink in ‘Black Myrrh,’ a gel-cream formula tipped to be fool-proof which Victoria devised to create a smoky eye that looks great the longer it's worn. It can be applied on dry eyelids for a wash of colour, but for a more intense finish, she recommends using it on wet lids.

The eye colours have names like ‘Bitter Clove’ and ‘Charred Emerald’ and are densely pigmented. In the short video for American Vogue, she applies her make-up using her ‘London’ products. Victoria spices up her eye with ‘Blonde cumin,’ used ‘Black Nutmeg’ along lashes line, ‘Grey Amber’ inside the lid  and finishes off the look with a pale lipstick .

Prices in the make-up range start at €27 for a lip pencil and the most expensive item is her 'Daylight Edition' which is a small light box complete with a mirror and eight products. Typical of the smart woman she is, Victoria Beckham came up with the idea for the product after staying in too many hotel rooms with bad lighting.

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