Saturday 29 October 2016

Age-defying beauty: Makeup tips for women over 50

Published 09/11/2015 | 14:11

Dame Helen Mirren
Dame Helen Mirren
Makeup Forever's Annie Gribbin

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In celebration of Weekend Magazine's influential women over 50 issue, we sat down with Makeup Forever Ireland owner and beauty maestro Annie Gribbin to get the best advice on boosting your beauty look from start to finish.

"Sticking to the same old routine that they have done for years can indeed be more ageing as the face contours change so much and women need to understand these changes and work with them," she says.



Here's what we learned:

1. Primer

Prep your skin; choose a nourishing and hydrating primer to even out texture giving a smooth canvas to work with. It goes without saying that everyone should be applying SPF 50 daily.


2. Foundation

Less is more when it comes to foundation - use fine layers to avoid a caked on appearance. I still believe that the best way to work with foundation is with a dampened sponge and stipple it on. Brushes are fine but more difficult to work with than the sponge.


3. Powder

Many women hold archaic ideas about powders leaving them flat and dull, but technology has come leaps and bounds over the years. THD powders actually have a hydrating and smoothing effect on lines. Powder is a key step as it will prevent your make up from moving.


4. Eyes

Ageing eyes become more hollow in shape, eyelids drop and fine lines begin to appear. My trick? Only use matte neutral tones and invest in the proper tools. Three brushes are all you need, - one large fluffy blender, a medium contouring and a smaller defining brush. Lining the eyes is crucial as so much definition can be lost with the thinning of lashes. A gel liner or brush on liner are both long wearing and easy to apply with the right brush. Always choose a brown tone (black can be too harsh) and for special occasions, don't be afraid to try individual lashes. Finish it off with a lengthening mascara that also adds volume.


5. Brows

Ladies with excessive hair should always brush upwards and trim - brow grooming is more important than ever. There are some great products available that tint any grey hairs (don't forget to do a patch test first). For those with sparse brows, filling out and creating an arch will really open up the eye space. Go for blonde tones as oppose to anything too dark to highlight.


6. Cheeks

Cheeks also lose volume as you age. With a contouring powder you can create an illusion of plumped up cheeks. Contouring is key to getting a fuller face and when used correctly, it can disguise jowls and lack of cheekbones. Keep blush fresh and light in colour and apply high up on the cheekbone to retain a youthful appearance. Avoid luminising, pearly highlighters and shimmers.


7. Lips

To keep a fuller looking lip, you need to be armed with a good lipliner with staying power. The pencil is your most important weapon in your lip arsenal!  Stick to neutral pinks, peaches tones. Choose a longwear variety and stay away from moisturising products las they will sink into spider lines. Matte tones are generally more flattering than a pearly finish. Technological innovation means that all texture are hydrating.


8. Bronzer...

...Can be very ageing, embrace your skin tone for a more natural look.

For the makeup novice or those who need to update their routine Annie hosts a One Day Masterclass for the Over 40’s at Make Up For Ever, 38 Clarendon Street, Dublin 2. See for further information.  (places still available for November 15th. Just call 01 679 9043)

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