Thursday 23 March 2017

8 makeup mistakes every woman makes (and how to fix them)

Caitlin McBride

Caitlin McBride

Model Gigi Hadid prepares backstage at the Anna Sui fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 14, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for New York Fashion Week: The Shows)
Model Gigi Hadid prepares backstage at the Anna Sui fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 14, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for New York Fashion Week: The Shows)
A model is seen backstage ahead of the Swedish School Of Textiles show during London Fashion Week Spring/Summer collections 2017 at Fashion Scout on September 16, 2016 in London, United Kingdom.
Aisling Cunningham, founder of Powder 'n' Pout
Kylie Jenner Instagram
Nadine Coyle
Kylie Jenner
'For perfectly defined brows, be sure to use two shades of pencil'
Olivia Wilde arrives at the Ghetto Film School 10th annual apring benefit at The Standard Biergarten on June 18, 2014 in New York City. (Photo by Dave Kotinsky/Getty Images)

It's the weekend. Which means it's time to wake up your makeup.

We spoke to top makeup artist Aisling Cunningham, who just released a new brush range Powder 'n' Pout, about immediate ways we can improve our DIY makeup routine.

Aisling Cunningham-Founder of Powder 'n' Pout.jpg  

1. We use too much product to contour.


"I always advise to start off with less and build up gradually, using two separate brushes," Aisling says. "One to apply the product and then a clean brush for blending. This avoids that muddy look and prevents you from over applying the product.

"When contouring your cheeks, try to slightly curve your line upwards – this will create a lifting, youthful effect."

2. We're probably not using the right products for liquid liner.

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Urban Decay's Super-Saturated Ultra Intense Waterproof Cream Eyeliner is a cult product. €22 at Debenhams

"I would advise using a gel liner as opposed to a liquid, gel gives you more control without smudging," she advises.

"For placement of the liner look straight into the mirror and follow upwards from your bottom lash line, this will stop that drooped effect which can pull the eyes downwards. Once your outer points are balanced work the liner inwards, narrowing as you fill in."

3. We go overboard when trying to get a smokey eye. 

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"A common mistake is to fill the eye in too much, making your eyes appear small and beady. To avoid this, make sure to highlight the inner corners of the eye and just under the arch of the eyebrow."

4. We're not testing foundation in the right place.


Ailsing's top tip? "When patch testing it’s best to apply to the jawline, taking into account that your neck which will naturally always be paler than your face and chest, as it is more shaded from the sun."

5. We're not approaching foundation shopping with the right mindset.


When it doubt, do as Blake Lively would.

"The key to the perfect foundation is to choose one which suits you and your skin type best, this is obviously different for everyone," she says. "With so many products on the market I always break it down to these three categories to help narrow your search.

Shade: Cool, Warm and Neutral (This can be one of the hardest to get right! If in doubt, always ask a professional for help)

Finish: Matt, Dewy, Satin (This can be dictated by your own skin type, if you tend to have oily skin, a matt foundation will always last better)

Coverage: Sheer, Medium, Full (This is entirely up to personal preference and daily routine)."

6. We're probably listening to Kylie Jenner too much when it comes to lipliner.


"When applying lipliner, a useful little trick is to use the handle end of a makeup brush and press it against the outer edge of your lip to give you more control when applying the pencil," Aisling says.

"When using the lip pencil, it also helps to slightly angle the pencil when drawing around the edge, this will create a natural flat edge for lining instead a harsh drawn line making it easier to enhance your shape."

7. We're going too dark with our brows.


"People tend to over fill the starting point at the inner corners, making their brow look very severe," Aisling dishes. "I advise using a slightly lighter shade product with light strokes, working into a darker shade and sharper line for a groomed finish."

8. We go full clown when applying blush.


"If you have round cheeks, it can be very easy to give yourself the 'clown' effect if applied too far forward. I tend to work the product almost from the mid-back of my contour line and stroke forward and upwards, creating lift and really opening out the face.

"In contrast, those who have naturally sharper cheek bones, may prefer to soften their features and apply their blush in light circular motions to the apples of their cheeks."

BRB, going to reevaluate my entire makeup routine.

For more on Aisling and her new Irish-owned company, see

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