Leona Lewis is The Body Shop's new brand activist
The singer promotes cruelty-free beauty products
Leona Lewis really is as sweet as pie. The X Factor winner gives off the vibe of being too-nice-to-be-true, but the folks at The Body Shop sure seem to think so. The Bleeding Love singer has just been unveiled as the new face of the eco-friendly retailer's Spring makeup and fragrance range, which comprises of products free of animal testing.
“I’m really passionate about beauty and great beauty products,I’ve been a vegetarian since I was really young, so all of the products are 100% vegetarian,” the star explained as to why she was keen to pair up with the brand. “I’ve always been quite conscientious of animal rights, fair trade, and to me, The Body Shop encompasses all of that.”
Her range will be out later this month, but check out www.thebodyshop.com for more details.