Katie Holmes tipped to be the brand face of Bobbi Brown
Published 06/09/2012 | 09:57
According to industry sources, the actress has inked a deal to become the first face of the make-up giant. WWD reported yesterday that Katie is set to represent the beauty brand on a global scale, although it has not yet been confirmed.
The site has now revealed that Katie will "act as the brand’s muse and a full-blown collaborator."
The stunning star will reportedly feature in a new advertising campaign for Bobbi Brown which is due to break next spring.
According to industry sources, Katie - whose name will also appear on a capsule collection for the brand next fall - is estimated to make "between $2 million and $3 million over the course of a multiyear deal."
The New York Post reports that Katie wasn't being guarded about her illustrious new project this week.
“Katie was in the office all day on Tuesday with Bobbi. She was walking around freely and wasn’t being secretive at all. She was incredibly friendly to everyone she chatted with. Everyone thought she was very, very nice," an onlooker revealed.
Meanwhile, Katie, along with business partner Jeanne Yang, will stage Holmes & Yang’s first New York Fashion Week presentation next week. The star has avoided doing a full-blown show at the prestigious event and instead opted for a more intimate arrangement.
“In terms of the presentation versus the show, we felt a presentation was more appropriate for the clothes we sell," she explained to WWD. "It’s a little more our speed in the way we wanted to go about it, and more of a transition for us from meeting privately with buyers in a hotel room to going right to a big show.”