Friday 24 March 2017

Helen Mirren really does look that good at 69 - L'Oreal cleared over airbrushing claims

Helen Mirren
Helen Mirren
Helen Mirren
Helen Mirren restyled this purple number for a second trip down the red carpet, with different hair, make-up and accessories
Helen Mirren
Helen Mirren
Dame Helen Mirren shows off her classic black leather gloves.
Helen Mirren attends The Laurence Olivier Awards at the Royal Opera House on April 28, 2013 in London, England.
Freya Drohan

Freya Drohan

The Advertising Standard Authority has ruled that cosmetic giant L'Oreal did not digitally enhance actress Helen Mirren for a new anti-ageing ad campaign.

An advertisement which features the legendary actress was the subject of several complaints for viewers who held that she had been digitally retouched.

In the campaign, the star dons a black leather jacket and red lipstick as she encourages women to look and feel more radiant by embracing their natural beauty, and tells her audience to “grow another year bolder”

After the complaints were brought to their attention, L'Oreal responded by presenting four separate red carpet images of the British actress, demonstrating that her appearance was consistent with the commercial.

In agreement, the Advertising Standard Authority (ASA) upheld the company’s claims that no digital enhancements had been made to Mirren in the advert.

“I am not gorgeous, I never was, but I was always OK-looking and I’m keen to stay that way,” Helen has previously said about her role as a beauty ambassador for the cosmetics giant.

“I hope I can inspire other women towards greater confidence by making the most of their natural good looks.”

View the ad campaign, below.

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