Saturday 23 September 2017

Helen Mirren (69) dons leather jacket and red lipstick for new anti-ageing ad

Helen Mirren
Helen Mirren
Helen Mirren
Helen Mirren restyled this purple number for a second trip down the red carpet, with different hair, make-up and accessories
Helen Mirren
Helen Mirren
Dame Helen Mirren shows off her classic black leather gloves.
Helen Mirren attends The Laurence Olivier Awards at the Royal Opera House on April 28, 2013 in London, England.
Freya Drohan

Freya Drohan

Celebrated actress Helen Mirren defines timeless beauty in a new skincare advertisement for L’Oreal.

Helen Mirren wants women to and look and feel more radiant by embracing their natural beauty.

Loath to be treated like an old lady, Mirren encourages her audience to “grow another year bolder” as she kits herself out in a black leather jacket and brandishes a red pout.

“I am not gorgeous, I never was, but I was always OK-looking and I’m keen to stay that way,” Mirren has previously said about her role as a beauty ambassador for the cosmetics giant.

“I hope I can inspire other women towards greater confidence by making the most of their natural good looks.”

This commercial marks the latest campaign whereby an older woman has been given the spotlight to show the innate beauty of ageing gracefully.

Saint Laurent enlisted Joni Mitchell and Marianne Faithful, while Joan Didion becoming Céline’s new poster woman was met with cheers from women all over the world.

BEVERLY HILLS, CA - JANUARY 11: Actress Helen Mirren attends the 72nd Annual Golden Globe Awards at The Beverly Hilton Hotel on January 11, 2015 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)
BEVERLY HILLS, CA - JANUARY 11: Actress Helen Mirren attends the 72nd Annual Golden Globe Awards at The Beverly Hilton Hotel on January 11, 2015 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)

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