Paris Hilton has teamed up with Lidl to release a hair care range
In what might be the most unexpected collaboration of 2016, Paris Hilton has partnered with Lidl to release a hair care range.
The multi-million dollar heiress has teamed up with the discount supermarket chain to release a range of hair care tools.
The Sweet Life star took to Instagram to share the news with her followers, saying: "I'm so excited to share my new collection from Lidl with you! Be the first to get it here."
The collection includes chrome pink and black straighteners, curlers, brushes and a hairdryer, with the prices ranging from €1.99 to €21.99.
The collaboration has confused fans of the 35-year-old, who is rarely seen not carrying a Louis Vuitton handbag and wearing thousands worth of jewelery.
"I've never read anything so 2016 in my life than finding out that Paris Hilton is doing a clothing collection with Lidl," wrote one user on Twitter.
"Just when you thought 2016 couldn't get any weirder, up steps Paris Hilton and Lidl to really wind it up a gear," wrote another.
The range was released in Lidl stores last week, with limited stock available now.
Watch the full advert below.
I've never read anything so 2016 in my life than finding out Paris Hilton is doing a beauty collection with Lidl— Alys (@AlysIH) 20 December 2016
Paris Hilton collabing with lidl iconic— grdn (@impurethots) 21 December 2016
Just when you thought 2016 couldn't get any weirder, up steps Paris Hilton & Lidl to really wind it up a gear...— Thomas Parker (@TomParker) 20 December 2016