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Saturday 22 July 2017

Paris Hilton has teamed up with Lidl to release a hair care range

Paris Hilton arrives at amfAR's 23rd Cinema Against AIDS Gala at Hotel du Cap-Eden-Roc on May 19, 2016 in Cap d'Antibes, France. (Photo by Ian Gavan/Getty Images)
Paris Hilton arrives at amfAR's 23rd Cinema Against AIDS Gala at Hotel du Cap-Eden-Roc on May 19, 2016 in Cap d'Antibes, France. (Photo by Ian Gavan/Getty Images)
Amy Mulvaney

Amy Mulvaney

In what might be the most unexpected collaboration of 2016, Paris Hilton has partnered with Lidl to release a hair care range.

The multi-million dollar heiress has teamed up with the discount supermarket chain to release a range of hair care tools.

The Sweet Life star  took to Instagram to share the news with her followers, saying: "I'm so excited to share my new collection from Lidl with you! Be the first to get it here."

The collection includes chrome pink and black straighteners, curlers, brushes and a hairdryer, with the prices ranging from €1.99 to €21.99.

The collaboration has confused fans of the 35-year-old, who is rarely seen not carrying a Louis Vuitton handbag and wearing thousands worth of jewelery.

"I've never read anything so 2016 in my life than finding out that Paris Hilton is doing a clothing collection with Lidl," wrote one user on Twitter.

"Just when you thought 2016 couldn't get any weirder, up steps Paris Hilton and Lidl to really wind it up a gear," wrote another.

The range was released in Lidl stores last week, with limited stock available now.

Image: Lidl
Image: Lidl

Watch the full advert below.

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