Is Kate Middleton's new hairstyle her 'botox fringe'?
When you're one of the most famous women on the planet, a new hairstyle can cause quite a stir.
Kate Middleton was pictured sporting a new fringe as she left a church service with husband Prince William yesterday in Scotland.
With the Duke of Cambridge driving their Range Rover, the Duchess' new style was in full view in the passenger's seat - the first time she's been photographed in public since July 2.
The 33-year-old mother to Prince George and Princess Charlotte has previously tried the look in 2012, but soon returned to her trademark bouncy blowdry.
The fringe, often referred to as the "new botox" for hiding fine lines and wrinkles, is often championed by women looking to boost their look and has added further fuel to the speculation that she is expecting her third child.
Christian Shannon, Artistic Director at Brown Sugar said the style is referred to as the "botox fringe" with women who either don't want to go under the needle, or those whose dose is wearing off.
Jane Seymour (64) famously said the reason she has stuck with her fringe for so long is because she doesn't want to chemically enhance her face.
"I would find a lot of women will come in when they’re pregnant because they've stopped getting their botox, so they get a fringe," he explained.
"A few people would play around with the fringe and let it grow out as the botox is wearing off; but once it's fresh, they’d get a fringe a little shorter to show it off.
Read more: The seven new royals you need to know
"If you’re using botox regularly, it stretches the forehead and it looks very botox-y. People are using it as an alternative so they don’t have to get their botox all the time. Or for women who don't want to get botox at all.
"It gives you a longer lasting look."
Shannon explained that women over the age of 25 would be "a lot more aware" of lines and will be more open to experimenting with styles.
"I would have a lot of women come in who have gotten fringes as they’ve gotten older," he added.
One thing is for certain - the 'Kate Middleton effect' is likely to influence women's hair choices.
"Everybody loves Kate Middetlons’ hair – she's definitely a leader in what women want
"People look at her every day and think they’d want her hair, but her hair isn’t cut like that – it’s styled like that. She has a stylish with her every day.
"Everyone can have Kate Middleton hair you just have to put a bit of work into it."