'I'll have the George Clooney' - Dublin-based barber says Irish men are stepping away from the man-bun
Natural, neat hairstyles similar to George Clooney or Jake Gyllenhaal are what Irish men are looking for, with skin fades and man-buns fast becoming things of the past.
That’s according to fourth generation Neapolitan barber Enny Buono, who runs Barbiere on Camden Street in Dublin.
The Camden Street barber is celebrating International Men’s Grooming Day this Friday by giving away an Italian styling product worth €16 with every haircut.
Mr Buono, who opened the shop in February of this year, said that Irish men are becoming more stylish but looking like they're doing less.
“When they go out they’re looking groomed, they’re looking well, but it doesn’t look like they try too hard,” he said.
“We haven’t got that skin fade anymore - now it’s more soft, it’s more smooth.”
As for man buns, MrBuono said that they are becoming a thing of the past.
“Well, we’ve seen a few but not too many - lots of people didn’t accept that one too much,” said Mr Buono.
Mr Buono said that he is part of a wave of new barbers in Dublin who put an emphasis on style.
"When I first came [to Ireland] I thought there was a poor, poor barbering style," he said.
"People would come over here pretending to be barbers and cutting people's hair."
His goal is to bring a little ‘dolce vita’ to the streets of Dublin, by bringing a barber style that fuses traditional, Italian cutting with modern techniques.
"In this day and age, men's hair and grooming have become much more adventerous, with men across the country attempting to re-create looks that are seen on the big screen and online – its seems that Irish guys are opting for cuts that require serious time and attention,” he said.
Barbiere will be giving away €16 worth of Medavita hair styling product this Friday free with each haircut.