Tuesday 6 December 2016

Dyson hairdryer: Fast, light and it got my frizz in check - I was sold on €400 hairdryer

Eimear Rabbitte

Published 28/04/2016 | 07:15

I’m sure I’m not the only one who promises myself on a daily basis that I will wake up with enough time to wash and dry my hair, and prep my face for the day ahead.

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But then reality sets in – and I am running around with 10 minutes to spare every morning, heavy blow-dryer in one hand and make-up brush in the other.

So, when I heard that Dyson had invested €65m in a “revolutionary” Supersonic hair dryer – promising salon-worthy hair in minutes and light enough to fit in your handbag – I had to find out more.

Already road-tested in fashion bible Vogue, the Herald took a spin down to Dylan Bradshaw’s Dublin hair salon, currently the only Irish venue to have the hi-tech machine.

Eimear Rabbitte with Dylan Bradshaw and the new Dyson Hairdryer at his salon on South William Street, Dublin. Photo: Arthur Carron
Eimear Rabbitte with Dylan Bradshaw and the new Dyson Hairdryer at his salon on South William Street, Dublin. Photo: Arthur Carron

At a cost of €400 and promising a surprisingly low noise level, I walked into the city centre salon expecting the very best – and, I have to say, I wasn’t disappointed.

Read more: Hair we go! Triona McCarthy's hair hero products

I was initially sceptical that this tiny, lightweight machine would be able to dry my hair in under 10 minutes and produce sleek locks that even Dylan Bradshaw himself would be proud of – but I was wrong. 

The saying that ‘all good things come in small packages’ is apparently true, as I was blown away – no pun intended – by the strength of it.

Eimear Rabbitte with the new Dyson Hairdryer at Dylan Bradshaws salon on South William Street, Dublin. Photo: Arthur Carron
Eimear Rabbitte with the new Dyson Hairdryer at Dylan Bradshaws salon on South William Street, Dublin. Photo: Arthur Carron

Among the hair dryer’s main selling points is its fast but focused airflow, which allows balance in the hand and controls the temperature to help protect hair from extreme heat damage.

“It’s something very different, and I think people will pick up on it quickly,” Bradshaw told the Herald.

He could be right.

So when's it coming to Ireland?

OOD hair comes to those who wait – and Irish women will have to hold out just a few days longer than their UK counterparts to get their hands on the new ‘smart’ hair dryer.

The Dyson Supersonic will launch in the UK in early June in Selfridges, but won’t hit the shelves in Ireland until mid-June. Arnotts will be the only store in Ireland to stock the hair dryer, and it will retail for €399.

A spokeswoman for Arnotts said that they are expecting a “big demand” for the product.

Dyson, famous for vacuum cleaners, has invested heavily in developing the machine – spending around €65m on it over four years.

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