Beauty

Tuesday 29 July 2014

Gisele unveiled as new face of Chanel No 5

Published 23/05/2014|21:12

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Every time Chanel reveals a new face of No 5, they also reveal a new chapter in the world's best-selling scent.

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Nicole Kidman's era, which kicked off in 2004, was all about romance, Brad Pitt's short reign in 2012 as No 5's first front man was all about reflection (we think?), and most recently Marilyn Monroe reminded us that this was an iconic scent, with a rich and extremely glamorous history.

So perhaps Chanel's newest face, Brazilian supermodel Gisele Bündchen, is here to remind us that No 5 is also a modern, young and fashionable fragrance.

Chosen by Chanel for her "natural beauty and modern femininity," as WWD reports, 33-year-old Bündchen is already the face of its best-selling make-up line of face glow-getters, Les Beiges. The fashionable pairing will also no doubt expect similar success for her fragrance fronting.

Perhaps turning to a fashion model, and one who knows best how to front a campaign in front of a camera, was wise.

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Not to tempt fragrance fate, but both Pitt and Kidman have been tainted by their No 5 campaign flops, neither actor nor actress quite able to shift the negative press that surrounded their scripts; "The world turns and we turn with it," Pitt inexplicably explained to us; "I'm a dancer, I love to dance," Kidman told us. She wasn't, and didn't).

Shot by Baz Luhrmann, just as Kidman's campaign was, we're hopeful that the campaign currently being shot in the Hamptons will be slightly more fruitful for both supermodel and super brand.

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