Georgia May Jagger lands another campaign as the face of Thierry Mugler Angel
Published 06/05/2014 | 14:21
Georgia May Jagger is the new face of Thierry Mugler Angel.
The 22-year-old beauty will become the fragrance's official spokeswoman in July and is set to appear in campaigns for the iconic scent.
This move echoes her mother Jerry Hall's, who modelled for the fashion house from 1995 and 1997. Georgia takes over the role from actress Eva Mendes, who was the last big name to work with the brand.
Georgia is thrilled to be involved with the label and replicate her mom's career.
“My mother was a muse of Mugler and appeared regularly in his Paris runway shows. I have such wonderful memories of the fragrance and my mother’s involvement with the Mugler brand,” Georgia smiled to WWD. “It’s very special to me to be following in my mother’s footsteps.”
She couldn't contain her excitement when it came to her social networking pages. Taking to her Twitter account, Georgia shared the news personally.
"So proud to be the new face of @Thierry_Mugler Angel, 20 years after my mother @JerryHall_ ! (sic)" she gushed to her followers.
Georgia's TV and print ads were shot last December by renowned photographer Sølve Sundsbø. The blonde star enjoyed dressing up for the role and catering to the tagline 'Beware of Angels'.
"It was a very creative ad. At one point, I was painted blue and covered in sparkles. I was still scrubbing glitter off at Christmas! But I actually quite enjoy a different make-up look sometimes,” she added.
Sandrine Groslier, global president of Clarins Fragrance Group who own the scent, is also pleased to have the model onboard.
“Over the last 20 years, Angel has become a cult fragrance, among the top ten best sellers in the world,” she said. “Today, we want to offer Angel a muse worthy of its audacity and magnificence. Georgia May Jagger is a charismatic and intelligent woman, blending an innate glamour with a rock attitude.”