Cutting edge of creativity at stylist contest
SOME of the biggest names in hairstyling descended on the Burlington Hotel in Dublin yesterday for the annual Peter Mark Hairstyling Awards.
British celebrity hairdressers Guy Kremer and Sean Dawson, who regularly tend to the tresses of catwalk models during London's Fashion Week, were among the high-profile judges for the glamourous event.
The in-house competition for the Irish hairdressing chain saw more than 200 hairdressers, from trainees to seasoned veterans perfect cutting-edge designs, colour and fantasy creations.
Competitors had just 30 minutes to put the finishing touches on creations they had been perfecting for weeks.
Among some of the hot women's styles featuring at the event was a return to the freeflowing, loose 1970s-style middle-parting, a trend favoured by the likes of singer Pixie Lott, according to the Peter Mark creative director, Gary Kavanagh.
For men, a sleek, "Brylcreemed" look and the "flat" style favoured by teen heartthrob Justin Bieber were some of the top men's hair designs.
Although the recession has put a bit of crimp in the amount of money people are now spending on their hair, it's still one business that is holding its own during these difficult economic times, he added.
"People might be putting off getting their colour done a few weeks longer but we're not losing clients," he said.
Meanwhile, he said the annual awards provide "a huge incentive for people to be creative" in their work.
The level of skill at this year's event was outstanding, he added.
"I'm very happy. The standards are incredible."
Among the top prizes was a €1,500 holiday voucher, which was won by Ruth Robertson in the "creative fantasy" catagory, for her African, tribal inspired design.
Other winners included top stylist Edita Andonova, who won the Stylist of the Year gong last night for the third time since the competition began more than 20 years ago.