Cara Delevingne lands her first fragrance campaign with Burberry Body
The model of the moment is the new face of Burberry body
Cara Delevingne is the hottest model of 2012, and now she's landed her first fragrance campaign. The British blonde is the face of Burberry's brand new Burberry Body Tender perfume, which launched today. It follows in the footsteps of Burberry Body, which was fronted by Rosie Huntington-Whiteley.
Burrberry's Chief Creative Officer Christopher Bailey revealed why Cara was the perfect fit. "Burberry Body was always about creating something that captures all the different characteristics of the Burberry girl," he explained.
"With Body Tender, we wanted to explore and bring out the softer, more playful sides of her - capturing the light femininity in the scent as well as the campaign. Cara's natural beauty and vibrant energy lit up alongside London's magnificent architecture.