This is what Victoria's Secret Angel Jasmine Tookes looks like without retouching
Published 01/11/2016 | 10:52
Victoria's Secret have released un-retouched photos of their newest 'it' girl Jasmine Tookes following her Fantasy Bra photoshoot.
In an unprecedented move by the lingerie brand, who have been in hot water for heavy handing airbrushing in the past, released the images showing supermodels are just like us - well, sort of.
Eagle eyed fans noticed that stretch marks can be seen on the 24-year-old American model's upper thigh in the official images, a welcome change to their traditionally overly Photoshopped bodies - including decreasing the size of their waists and sometimes accidentally removing limbs in the process.
While Victoria's Secret Angels are largely considered to be members of modelling's most elite club, the lingerie brand has been changing tactics to boost sales in recent months.
They recently pulled back on all swimwear, clothing, shoes and accessories from its stores and online. They will instead be focusing on lingerie, beauty and their popular PINK range.
The news comes after VS introduced a much-hyped Swim Special on CBS, the same network that airs their annual fashion show, in 2015 in a bid to boost sales.
Brands have been introducing a more honest approach to their campaigns and it's benefiting their bank balances - American Eagle stopped Photoshopping images in 2014 and sales jumped by 20%.
Tookes' figure is still out of reach for most women whose life doesn't revolve around the gym or a sugar-free life, but it's a step in the right direction.