Now middle-aged executives can buy the face of success
Number of men turning to Botox soars as they bid to compete around the office
Middle-aged Irish executives are splashing out thousands on Botox injections in a desperate bid to look fresh-faced in the boardroom and get that big promotion.
And the embarrassing problem of sweaty armpits and stained shirts is leading many to get underarm Botox injections to solve the problem.
Clinics are reporting a surge in the number of men seeking non-invasive cosmetic procedures. The number of men getting Botox injections to reverse frown lines and 'crow's feet' has tripled in the last three months at Derma FACE Clinic.
And numbers undergoing hyperhidrosis – a treatment which involves Botox being injected under the arms to reduce excessive sweating – have doubled.
To have the most popular 'mantox' areas treated costs around €400, but these treatments need to be 'topped up' every three months.
Hyperhidrosis treatments range from €800 to €1,500 depending on the severity of the sweating problem.
"We are doing two specific 'mantox' clinics a week now," Dr Danielle Meagher of Derma FACE Clinic told the Sunday Independent.
"The demographic is 35 to 55-year-old men, mostly businessmen, who just want to look fresher in the workplace. It's seen as a career investment rather than vanity."
Dr Meagher added: "They don't want any sign of having had a treatment or anything that will make them look as if they've had something done. It's not that they want to be pretty boys, it's more that they want to get that promotion."
Men turning to facial Botox has become more common for those in the public eye.
Hyperhidrosis is less widely spoken about, but is growing rapidly in popularity. Excessive sweating for men and women can be hugely embarrassing and psychologically debilitating.
"Three months ago I took on a specific mantox doctor, a male doctor, and along with the hyperhidrosis treatments, it's just gone through the roof," Dr Meagher said.
"About 30 per cent of clients are getting the hyperhidrosis done in tandem with the other procedures."
Dr Patricia Eadie, chair of the Irish Association of Plastic Surgeons, has also seen an increase in men seeking hyperhidrosis treatments.
"Some of them will come in and say that they are ruining shirts during their working day and they find it quite embarrassing," she said.
"A small dose over time can be very effective and reduce the problem in the long run."
According to Dr Eadie, there should be no negative side effects from Botox, even with prolonged use, provided the procedures are performed correctly and administered by a medical professional who has undergone specific training.
Since the economic crash, cosmetic surgeons in New York have reported increases in 'Wolves of Wall Street' presenting for Botox treatments to reverse the visible signs of stress brought about by the crisis.
Figures from the American Society of Plastic Surgeons released in 2012 showed that the amount of men seeking cosmetic procedures from 2000 to 2012 increased by 22 per cent.
In that same year, the number of men availing of Botox and other non-invasive treatments jumped by 6 per cent and continues to rise.
In the UK, a 25 per cent jump in the numbers of men seeking Botox injections was reported in 2013.