A4 waist challenge: shocking new trend for women to slim down to thinner than a sheet of paper
A shocking new "A4 Waist Challenge" has emerged in China.
First reported on by China's People's Daily, the "challenge" sees woman showing off how small their waists are by covering them up with a sheet of A4 paper - which has a width of just 21 centimeters - and then showing the pics off on social media.
The trend emerged on Weibo, the Chinese social network - and, while there's no evidence that it's taken off in the west in any significant way, western commentators have been quick to slam those involved in the fad for promoting unrealistic body expectations.
The furore over the A4 challenge is extremely reminiscent of last year's minor brouhaha over the "belly button challenge" - another fad spawned on Weibo, unimprovably described by People Daily as "reaching your belly button from behind to show your good figure."
My girlfriend says the size of her waist is A4 pic.twitter.com/Aq5cHsVOtO— 卞明轩 (@bianmingxuan) March 14, 2016
For our money though, the best trend to emerge from China in recent years, by a country mile, is the face-kini - a Pussy Riot-esque balaclava-type garment worn to protect one's face from the sun's rays.