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Saturday 23 August 2014

Blake Lively is the new face of L'Oreal Paris

Katy Stone

Published 01/11/2013 | 08:28

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Blake Lively is the new face of L'Oreal Paris
She was unveiled as the latest brand ambassador in London
She has previously starred in campaigns for Chanel and Gucci

Ryan Reynolds will have to share is Californian belle wife with another, as Blake Lively has just struck up a new relationship with L'Oréal Paris.

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The rising American actress, who shot to fame in her role as Serena in hit TV series Gossip Girl, will become the latest face of the French beauty brand, joining Cheryl Cole, Claudia Schiffer, Jennifer Lopez and Beyoncé and newly signed model Lara Stone.

"I am thrilled and honoured to join the incredible women who represent L'Oréal Paris. From the versatile and multi national brand ambassadors, to all the women who proudly wear L'Oréal Paris each day," said Lively.

Classic Californian looks aside, and just as Karl Lagerfeld hand picked Lively as the face of Chanel's Madamoiselle bag for her stylish charm, L'Oréal Paris say they have chosen the 26-year-old because she "embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality," said Cyril Chapuy, brand global president of L'Oréal Paris.

The beauty house haven't confirmed whether Lively will be fronting hair, make-up or skincare campaigns, but instead have hinted their new face could be a muse for all three; "she has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze and drop dead smile," says Chapuy.

Whatever they choose for Lively, they can rest assured she's been practicing her lines: "I grew up with the inspiration of their message; 'We're worth it.' What an important value to instil in women. That beauty is rooted in confidence. That is key. That is why I'm so proud to be a L'Oréal Paris woman," she said.

"Today, this strong charismatic and definitely glowing actress is joining the L'Oréal Paris family. And we're so proud to welcome her," added Chapuy.

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