Thursday 29 June 2017

Beauty trend trial: Is skipping shampoo the key to healthy hair?

Jessica Simpson
Jessica Simpson

The 'No Poo movement', which started as an underground beauty trend, has recently gone global.

The, eh, what movement? I hear you cry. Well, there's a rapidly growing band of beauty devotees, who insist that skipping shampoo altogether holds the key to healthier, softer, shinier hair (Jessica Simpson, pictured, is said to be a fan). Yes, I too was pretty grossed out by the concept, but in the name of research, decided to give it a whirl. The science behind it is simple: less washing, means less processing, equals less frizz, less static and altogether healthier hair. The claim is that shampoo strips the hair, leading it to produce excess oil. The hardcore 'no-pooists', wash their hair with baking soda (ideal ratio is about 1 tbsp of baking soda to 1 cup of water). The desired consistency is cloudy water that you should work into the roots and scalp. Don't expect any lather. Once rinsed, apply apple cider vinegar, (again, 1 tbsp of cider vinegar per 1 cup of water), and rinse again. Both ingredients can be purchased in your supermarket. The verdict? They're definitely on to something. I trialled it twice a week for three weeks. My hair and scalp felt clean each time, but I must admit I did tailor the practice to suit my own hair type, opting to use Pureology's Hydrate Light Conditioner, €21.71, a sulfate- and paraben-free conditioner as I felt my hair needed it. With the exception of a nasty smell from the apple cider vinegar, the experience wasn't in any way unpleasant. Styling proved really easy, my colour wasn't affected, and there was a definite added bounce and shine to my tresses. I can't say I'm a total convert, but going forward, I'm definitely going to shampoo far less.

Irish Independent

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