Andrej Pejic lands his first beauty deal for Jean Paul Gaultier’s Kokorico
Gender-bending model Andrej Pejic has scored his first major men's beauty campaign for Jean Paul Gaultier. But has he been cast as a boy, or a girl?
Anyone who has seen the advert for Jean Paul Gaultier's new men's fragrance Kokorico (that's French for cock-a-doodle-doo), the one with male supermodel, Jon Kortajarena (he of A SIngle Man fame), hopping and stamping about in the manor of an excitable flamenco dancer wearing a feather strewn tuxedo, might be forgiven for thinking that Kokorico is a scent for a man who, shall we say, is in touch with his feminine side.
But judging by a report in Women's Wear Daily, it would seem that JPG is pushing the boundaries even further. Apparently, his favourite fascination - gender-bending Serbian catwalk model Andrej Pejic - has been hard at work in Paris posing as the latest front man of the campaign for British photographer and DJ, Matthew Stone.
Actually we're being presumptuous here assuming that Andrej will be in man mode, when it's more than likely that he has been cast as the femme fatale to Jon K's brooding idol. After all, Gaultier certainly prefers Pejic as a woman having already cast him as the finale bride in his couture show last year and as a tumbling blonde in a trench coat locking lips with Karolina Kurkova in his autumn/winter 2011 campaign.
Gaultier's people would not be drawn on the subject, so we'll just have to wait until the ad debuts for the mystery to be resolved.