Wednesday 28 September 2016

'100 years of Irish beauty' video team defends gun toting model to represent Northern Ireland in the '70s

Published 18/03/2016 | 13:27

The controversial '100 years of Irish beauty' video
The controversial '100 years of Irish beauty' video
The controversial '100 years of Irish beauty' video

Creators of the '100 years of Irish beauty' viral video have defended their inclusion of a model wielding a machine gun to represent the 1970s.

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The popular video series portrays decades worth of beauty trends in two minute videos around the world with Ireland's version released ahead of St Patrick's Day on Thursday.

The CutVideo, which sees a side by side of beauty looks in the Republic of Ireland and Northern Ireland, is pretty generic until the 1970s - when the model holds a machine gun.

Writer Josh Potter, who was involved in the project, said they were not "glorifying violence or terrorism" with the "IRA look".

The controversial '100 years of Irish beauty' video
The controversial '100 years of Irish beauty' video

"We used a look inspired by women who were fighting in the Irish Republican Army. Whether or not we were glorifying violence or terrorism by including the IRA look was a question I asked of myself and I think we asked of each other," he explained in a behind the scenes video explainer (here).

"I wanted to use the look simply because it reflected the violence of the time period. I think we would have done a disservice to the project by leaving that look out, because that would have whitewashed a large part of North Ireland's history."

The video has divided critics online.

Watch the full video, here:

 

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