Style

Friday 2 December 2016

American dream

Published 09/11/2015 | 02:30

Denim jacket, €49.50; shirt, €49.50; jeans, €49.50, all Aeropostale, Liffey Valley Shopping Centre
Denim jacket, €49.50; shirt, €49.50; jeans, €49.50, all Aeropostale, Liffey Valley Shopping Centre

Big American brands that cater for the teen-to-20s age group can be a bit hardcore preppy, so we welcome the arrival of Aeropostale to Liffey Valley Shopping Centre, where the label has just opened its first western European store.

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Obviously, Aeropostale has cottoned on to the fact that the Irish love to buy into a good American lifestyle brand. Less jock and more street, Aeropostale is a little bit like New Look in its offering, with the same kind of price point.

It's chic preppy, as opposed to 'jock wearing a hoody' preppy, see left. There is also a lot of what the Americans call leisure wear - what we call comfy tracksuits, leggings and cardigans.

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