Volkswagen lead the 162 car market gold rush
Published 22/07/2016 | 17:20
Do you have new car envy? Do you breathe a heavy sigh every time a brand new car pulls up alongside you at the traffic lights?
If it feels like you’re suddenly seeing 2016 cars everywhere, well, you’d be right. New car sales have sky-rocketed across Ireland, surpassing 100,000 in the first six months of 2016 and are up 23% on the same period last year.
With sales bouncing back to pre-recession times and set to reach 150,000 by the end of the year, you’re not alone in your urge to splurge on a new motor.
There are many reasons to trade up right now; better fuel economy, competitive financing, lower road tax rates and the latest safety features as well as the pleasure of owning a gleaming brand new high-spec car.
First ‘Normal’ Year Since The Recession
“This year promises to be the first normal year of registrations since the recession”, explains Alan Nolan, Director General of the Society of the Irish Motor Industry (SIMI).
“At the start of the year, we predicted that this year’s registration numbers should reach 150,000 for the first time since 2008 and these figures keep us on track to deliver that,” he says. “The focus turns to the 162 registration period and with the range of attractive offers available across all brands, we are confident that 162 will deliver”.
The figure would appear to back up his claims. A total of 101,338 new cars were registered in Ireland for the 161 period, compared with 82,337 in the same period last year. The month of June 2016 saw an increase of 12% (1,626), compared with 1,448 registrations in June 2015, according to SIMI.
New Deals for Surge in Growth
Car manufacturers have been quick to respond to the surge in demand with new deals for those thinking of trading up.
Volkswagen has taken the lead as the best-selling car brand in Ireland in 2016 with 10,945 new registrations to date. It’s a hard won position that’s based on the quality of their cars, but it’s also a position the German automaker is reluctant to relinquish.
They’ve announced a new offer of 0% PCP finance from Volkswagen Bank for a limited period on a select number of their high-specification 162 model range.
There’s 0% PCP finance available now on top-spec Polo, Golf, Golf SV and Passat models. As part of their 162 offers, there’s free motor insurance on up! and Polo models (when financed through Volkswagen Bank) and gadget-packed €162 Innovation Packs which include media infotainment systems, active information displays and park assist, amongst many other features.
The ever-popular Golf, which has been a very strong seller in 2016 so far, also comes with 0% finance for the higher-specification models including the Golf Highline, GTI, GTD and R models. This 0% rate also applies to the Highline version of the Golf SV and Golf Estate.
Also part of this 162 offer is the class-leading Passat, with the Passat Highline, Highline Business Edition, Alltrack and GTE models all now available from Volkswagen for a limited period, with 0% finance.
162: No Longer Beyond Budget
Car buyers who felt that a 162 model was beyond their budget and that car finance was a barrier for them can now achieve great value with Volkswagen, if they register a new order before July 31st.
Early figures for the 162 period to date indicate that new car confidence is not showing any signs of stopping and the recovery is continuing. New car registration numbers for the first 20 days of July were up by 11% and the first week of the 162-registration period in Ireland was stronger than the equivalent period in January 2016.
Did you think that a new car was beyond your reach? In fact, the opposite is true. Go to Volkswagen.ie to find out more, locate a dealer, book a test drive or browse the 162 range.