Norwegian curlers kept up their recent tradition of going for colourful uniforms ahead of the Winter Olympics in Sochi.
While the Jamaican bodsled team has received a lot of publicity after qualifying for the Games after a 12 year absence, the Norwegian curling team will be every bit as eye-catching in their Willy Wonka style attire.
According to the World Curling Federation they rank as the fourth best team leading into the competition, but regardless of how they fare out on the ice are sure to add plenty of colour to proceedings.
They are no strangers to such fashion statements either.
The Norwegians — Thomas Ulsrud, Torgor Nergard, Christoffer Svae and Havard Vad Petersson — caused a stir at the Vancouver Olympics in 2010 when they took to the ice for the tournament's opening game against Canada sporting bold, diamond-printed golf pants in their nation's colors. C
urlers having always worn basic black uniforms, tradition was thrown out of the window.
They followed this with similarly outlandish suits for the European Curling Championships in 2012 and 2011.
"You'll not see me wearing them," Norway coach Pal Trulsen told The Associated Press. "Except maybe at a bad-taste party or something."
The team are expected to reveal more designs during the competition itself.