World Cup beer row fizzes out
Published 23/06/2010 | 05:00
CHARGES against two Dutch women accused of an "ambush marketing" stunt at a World Cup match were dropped yesterday.
The women walked free from Johannesburg Magistrates' Court after a settlement was reached. Barbara Castelein (29) and Mirthe Nieuwpoort (30) were accused of the "unauthorised use of a trademark at a protected event".
They were arrested on June 16 when a group of 36 women were ejected from Soccer City in Johannesburg at the match between Holland and Denmark two days before.
The women appeared in outfits to promote a Dutch brand of beer, Bavaria, which is not one of the official sponsors.
In a joint statement posted on the FIFA website yesterday, the tournament organisers and the beer company said: "Bavaria NV and FIFA have reached a settlement agreement, which means all parties have agreed to drop any claims and also not to make any further comments.
"Bavaria NV has agreed to fully respect the integrity of FIFA's commercial programme until the end of the year 2022."