Germany’s gamble on World Cup winning postage stamp pays off
Published 14/07/2014 | 20:36
Germany's Deutsche Post took a gamble on the outcome of the World Cup final - and it paid off.
Before the match even began the former state monopoly had printed five million stamps commemorating Germany's fourth World Cup title after 1954, 1974 and 1990.
Had Germany lost to Argentina, the stamps would have had to be pulped.
The two 60 cents (47p) stamps were presented just hours after Mario Goetze's late goal in extra time sealed Germany's 1-0 victory.
The stamps were ordered by Germany's finance ministry, which holds 21pc of Deutsche Post's shares through the state-owned KfW bank.