Sport World Cup

Monday 22 September 2014

Adidas has 'no plans' to use more Suarez ads for the rest of the World Cup

Published 27/06/2014 | 20:48

  • Share
An Adidas advertisement that prominently features Suarez's teeth, located near Rio de Janeiro's popular Copacabana Beach, has become a must-see World Cup attraction.

Adidas has 'no plans' to use Suarez for any additional marketing activities during the 2014 FIFA World Cup, it has said.

  • Share
  • Go To

Suarez's sponsor has already begun removing the player's image from its advertisements in Brazil.

Officially, the brand's relationship with the soccer great "remains unchanged", Adidas has said, but it will discuss all aspects of its partnership with the player.

Suarez was suspended for nine matches and banned for four months from any soccer-related activity when FIFA found that Suarez had assaulted Giorgio Chiellini, the Italian player.

"Adidas fully supports FIFA’s decision," an Adidas spokeswoman said in a statement to mashable.com.

"We certainly do not condone Luis Suarez’s recent behavior and we will again be reminding him of the high standards we expect from our players."

Adidas ads, which feature Suarez's teeth, are becoming a must-see attraction for World Cup fans in Brazil.

Tourists have been lining up to take photos that show them in the grips of the star's mouth.

"We have no plans to use Suarez for any additional marketing activities during the 2014 FIFA World Cup," the Adidas spokeswoman added.

The spokeswoman said that Adidas' "current relationship with Suarez remains unchanged at this time and, as usual, we will discuss all aspects of our future partnership directly with Suarez and his team."

Read More

Editor's Choice

Also in Sport