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Friday 29 August 2014

10 ways Pelé made his millions... after life on the pitch

Darragh Collins

Published 14/06/2014 | 18:30

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SANTOS , BRAZIL - MAY 17: (EXCLUSIVE COVERAGE) Brazilian football legend Pele poses in during a visit at stadium Vila Belmiro on May 17, 2014 in Santos, Brazil. (Photo by Friedemann Vogel/Getty Images)
Brazilian football legend Pele poses in during a visit at stadium Vila Belmiro on May 17, 2014 in Santos, Brazil. (Photo by Friedemann Vogel/Getty Images)

We all know him as, “the best player of all time” but how much do we know about Pelé’s life after football?

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Pelé makes more money than most players playing today and he’s been retired for 50 years.

Here is a look back on some of the campaigns that helped him make his millions.

1. Before there was FIFA or Pro-Evolution there was Atari soccer. Here Pelé tries his hand in video games in 1981. He also appeared in this Atari television commercial (see below) with Kareem Abdul-Jabbar and Mario Andretti.

Watch the Atari TV commercial above

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2. In the same year, he starred in the cult classic, “Escape to Victory” alongside Silvestre Stallone and Michael Caine.

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Pelé pictured alongside Stallone on the big screen

3. In 1998 Pelé was involved in a multi million campaign for Visa in Hong Kong.

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4. In 2002 Pelé was named as Japan’s first educational ambassador for erectile dysfunction.

Here he holds a document claiming that statement at a press conference in Tokyo as part of an anti-impotence awareness campaign. Pelé claimed afterwards that he never used Viagra himself but was happy to promote it.

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5. In 2005 Pelé was back on the big screen again, this time in a biographical film titled, “Pelé Forever” (in English)

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6. The year 2006 saw the Brazilian take on the role of promoting MasterCard in preparation for the 2006 World Cup in Germany.

7. The same year also saw the release of the football legend's autobiography, where he visited Dublin to promote the book.

8. The Brazilian maestro not only had a deft touch with the ball, but also the guitar. He released several albums in Brazil and sang over some woozy samba melodies.

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9. Going green - Pelé's endorsements include ecological sandals made with recycled tyre parts in Brazil in 2008.

10. April 2014, Pelé and Michael Phelps promote the Subway low fat range.

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