Saturday 31 January 2015

Real Madrid sell 345,000 James Rodriquez shirts in 48 hours to recoup €26m of €90m transfer fee

Published 24/07/2014 | 18:04

Colombia's soccer player James Rodriguez kisses his shirt during his presentation at the Santiago Bernabeu stadium in Madrid, July 22, 2014. Real Madrid have signed Rodriguez from Monaco on a six-year contract, the La Liga club said on Tuesday. The World Cup's Golden Boot winner with six goals is Real's second major signing of the transfer window after Germany midfielder Toni Kroos from Bayern Munich. No details of the fee for Rodriguez were disclosed but media reports said it was around 80 million euros ($107.9 million). REUTERS/Juan Medina (SPAIN - Tags: SPORT SOCCER)
Colombia's soccer player James Rodriguez kisses his shirt during his presentation at the Santiago Bernabeu stadium in Madrid on Tuesday
Colombia's soccer player James Rodriguez controls the ball during his presentation at the Santiago Bernabeu stadium in Madrid

The €90m Real Madrid dished out for the services of Colombia star James Rodriguez set tongues wagging but a large chunk of it has been reclaimed.

Amazingly, Spanish paper Sport have reported that, according to the company Euromericas Sport Marketing, Real Madrid have so far sold approximately 345,000 'James' replica shirts in the 48 hours since the forward was unveiled at the Bernebeu in front of 44,000 fans.

That’s around 7,188 shirts sold per hour worldwide and at €75 each equates to about €26million in sales.

Gerardo Molina, Professor Emeritus in Sports Marketing said today in Sport: "The expection is that the player (James) will sell product at the same level as Cristiano Ronaldo who has sold over one million shirts since arriving at Real Madrid".

"Real Madrid had Figo, Zinedine Zidane, Ronaldo and David Beckham but in terms of sales they never came close to these figures when they joined the club," said Euromericas Sport Marketing.

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