Video: Manchester United have officially launched their new kit in bizarre fashion
After months of speculation and plenty of social media leaks, Manchester United officially launched their new kit at midnight on Saturday morning.
The design of the adidas strip came as no surprise, as it has been widely published in a variety of media outlets over recent weeks, with sports shops in America and the Middle East putting the jersey on sale ahead of schedule last week.
Watch it here:
That did not dampen the enthusiasm of those who attended the late night launch in Manchester, with United releasing this video to herald the start of their lucrative new kit deal.
Sales of the new shirt are expected to break records in the build-up to the Premier League kick-off next weekend, with the clamour to add the names of summer signings Bastian Schweinsteiger or Morgan Schneiderlin certain to keep the United shop busy in the next few days.
United open their Premier League campaign against Tottenham next Saturday, with all references to their old kit deal with Nike being removed from Old Trafford ahead of that game.