Sunderland insist Short is not selling club
Sunderland have denied that owner Ellis Short is actively trying to sell the club, even though he has had a brochure created to advertise the benefits of buying the Premier League strugglers.
The emergence of the brochure, which was produced by New York-based investment bank Inner Circle Sports, suggests he is increasing his efforts to find a buyer. It is understood that Short has discussed a potential takeover with a number of interested parties over the last few months, but has been unable to agree a fee.
The American has asked for a down payment of between £150m and £170m and also wants to guarantee that he receives another £70m if the club avoid relegation this season.
The brochure lists a series of selling points to try to make Sunderland an attractive investment opportunity, but ignores the fact the team have battled against relegation for the past five years and makes no reference to them being one of only two top-flight clubs to operate at a loss last year.
The club responded with a statement saying: "The information is simply a standardised document which is available in relation to any enquiries received about the club."
Meanwhile, Leicester City, who visit Sunderland on Saturday, are in advanced talks with Genk over a £14m on deal for 19-year-old Wilfred Ndidi as Claudio Ranieri prepares to strengthen the struggling Premier League champions. Ndidi can play in the centre of defence or as a midfielder in front of the back four.