Man United's Marouane Fellaini helped woman being crushed during goal celebrations at Hull
As Manchester United's players rushed to celebrate in front of their jubilant fans packed into the Smith and Nephew North Stand at Hull City's KCOM Stadium, Marouane Fellaini swerved the revelry to help a woman crushed against an advertising board.
In a touching display of chivalry, Fellaini brushed past his team mates to help a female supporter - clearly distressed - as fans pushed forwards to get closer to the United players celebrating Marcus Rashford's last-gasp winner against Hull City in their Premier League clash on Saturday evening.
Fellaini, who had earlier sustained a back injury which is likely to keep him out for several weeks, could be seen frantically pointing at her to warn fellow supporters.
He then reached into the crowd to help her avoid further harm before she was helped by stewards.
Caught on camera, the woman could be seen being pulled from the scrum of United followers, before eventually finding her feet on the melee-free turf pitch side.
However, the wild celebrations were soured further when fans began to flood onto the pitch, with some supporters attempting to get uncomfortably close to the United players as they made a beeline for the changing room.
Although the scenes were largely good-natured, the sight of fans struggling to move under the sheer weight of the pack could prompt scrutiny from the Football Association, which holds the health and safety of fans as a key priority.
The incident occurred shortly after an Everton fan died today after collapsing at Goodison Park during the Toffees' 1-0 win against Stoke City.
He was given CPR by police officers and paramedics at the stadium before being rushed by ambulance to Aintree Hospital, where he died shortly after arrival. His cause of death has not been confirmed yet, although there are no suggestions it was related to other supporters at the match.