Tuesday 17 October 2017

Liverpool announce £300m kit deal with New Balance - the biggest in their history

Liverpool will switch from Warrior to parent company New Balance next season as part of a record kit supplier deal
Liverpool will switch from Warrior to parent company New Balance next season as part of a record kit supplier deal

Carl Markham

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance.

The club will switch to current brand Warrior's parent company from next season.

Liverpool signed a six-year deal with Warrior in 2012 which was worth £25million a season, with the club estimating they could make as much again in additional merchandising - making the whole package worth a potential £300million.

"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club", Liverpool's chief commercial officer Billy Hogan said.

"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit."

Liverpool's fellow Barclays Premier League side Stoke will also be switching to New Balance from the parent Warrior brand next season.

Potters chief executive Tony Scholes said on stokecityfc.com: "Working with a brand with the global appeal of New Balance offers the club a chance to widen our fan base internationally, which is a very exciting prospect for us.

"New Balance is a family run business and that personal touch will be something that will resonate heavily with Stoke City fans.

"We are delighted to be a part of New Balance's journey into football and playing our part in contributing to its success."

In December, the New Balance Liverpool home 'kit' for next season was leaked.

The kit that was leaked online

Online Editors

Independent.ie Comments Facility

INM has taken the decision to remove the commenting facility on its online platform Independent.ie to minimise the legal risk to our business that arises from Ireland's draconian libel awards system.

We continue to look forward to receiving comments through direct email contact or via social media, some of which may still be featured on the website Independent.ie

Editor's Choice

Also in Sport