Naming rights big money-spinner
Published 29/01/2011 | 05:00
In a money-spinning idea that may have caught John Delaney's attention, Singapore's football association have sold the naming rights of their U-23 national team.
The Young Lions, the world's only age-restricted football team competing in a professional league, will now be known as the Courts Young Lions after signing a sponsorship deal worth over €500,000 with electronics retailer Courts.
The Power City Ireland U-21s anyone?