Sport Soccer

Monday 24 July 2017

Liverpool's slam dunk!

Liverpool's hoop dreams appear to be coming true already, as their latest business partner LeBron James showed off his true colours during a post-game press conference in America this week.

The Miami Heat basketball star (below right) -- who last month signed a deal to become a minority stakeholder with the club's owners Fenway Sports Group -- squeezed into a figure-hugging Andy Carroll training top, before facing the media after Miami's victory over the Boston Celtic's in the first game of the Eastern Conference semi-finals.

"I am following Liverpool. They won a good game (on Sunday against Newcastle), I know that," he said, when quizzed about his unusual attire. "Hopefully, I can get out there and catch a game, but right now, this is the only game I'm thinking about."

The master of brand awareness wore an adidas-free shirt, making sure not to upset one of his own biggest supporters Nike. Not that the garment alteration would disturb Liverpool, who could value the prime-time exposure in the millions of dollars.

Irish Independent

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