Friday 30 September 2016

FAI signs €8.9m sponsorship extension with Three

Published 12/11/2015 | 14:34

Three’s Robert Finnegan with FAI’s John Delaney, Roy Keane, Robbie Keane, and Martin O'Neill at Three's announcement today of the renewal of its partnership with the Republic of Ireland football team and all international squads, pledging support to Irish football until 2020 in a deal worth €8.9 million.
Three’s Robert Finnegan with FAI’s John Delaney, Roy Keane, Robbie Keane, and Martin O'Neill at Three's announcement today of the renewal of its partnership with the Republic of Ireland football team and all international squads, pledging support to Irish football until 2020 in a deal worth €8.9 million.
Roy Keane in training with Ruby Davis (9) at Three's announcement today of the renewal of its partnership with the Republic of Ireland football team and all international squads, pledging support to Irish football until 2020 in a deal worth €8.9 million.

Three will remain as sponsors for the Irish football team and the FAI until at least 2020 after signing a deal worth €8.9m to the Association.

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FAI CEO John Delaney admitted the body is "delighted" with the deal that aims to help the Irish national football team continue to compete at the highest level as well as support the FAI in its continued development of the game at grassroots level in Ireland.

As primary sponsor of the Irish national football team, Three will continue to have exclusive branding rights to include training and playing gear and kit, ticket branding, high visibility pitch-side branding at the Aviva Stadium as well as ‘Money Can’t Buy’ experiences, which will be exclusive for Three customers.

Commenting on the renewal, Robert Finnegan, CEO, Three said: “Since 2010 we have built a very positive and beneficial partnership with the FAI and we are delighted to be continuing this for the next four years. At Three, the fans are always at the heart of our sponsorships be it football or music, through our sponsorship of 3Arena and various music festivals. We already have a range of exciting initiatives in place for football supporters with lots more planned for the coming years as we all continue to get behind our national team.

Roy Keane in training with Ruby Davis (9) at Three's announcement today of the renewal of its partnership with the Republic of Ireland football team and all international squads, pledging support to Irish football until 2020 in a deal worth €8.9 million.
Roy Keane in training with Ruby Davis (9) at Three's announcement today of the renewal of its partnership with the Republic of Ireland football team and all international squads, pledging support to Irish football until 2020 in a deal worth €8.9 million.

“An incredible 1.1 million people tuned in to watch Ireland’s historic win over Germany in October. Football is not only drawing huge numbers of viewers and spectators with sell out matches in the Aviva Stadium, but also continues to be the most popular sport in the country for people to participate in. This is only set to increase with some very exciting times ahead for Ireland’s footballing public which will hopefully see us competing in EURO 2016 in France and the FIFA World Cup in Russia in 2018 and at Three, we look forward to being a part of this.”

Welcoming the announcement FAI CEO, John Delaney said: “I am delighted to continue our partnership with Three, in a deal that will see us extend our involvement with each other, to a 10 year relationship. This extension of Three’s sponsorship of the Republic of Ireland national football team will bring us through qualifying for the World Cup 2018 in Russia, and up to the historic UEFA EURO Finals 2020, which will come to Ireland for the very first time.

“This agreement between the FAI and Three, across all of our national teams, will continue to build on what has been a very successful commercial and sporting partnership, and one that helps safeguard the future of football from grassroots right up to international level.”

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