independent

Wednesday 16 April 2014

Fans group challenges Hull rebrand

Assem Allam wants to rebrand the club

Hull fans group City Till We Die will meet owner Assem Allam on Friday to debate his proposal to rename the club Hull Tigers.

Allam revealed in the summer he wanted to rebrand the club and ditch the current Hull City AFC moniker, which has stood for 109 years.

He angered fans when he claimed that it was a "lousy identity" and that the 'City' suffix was "common".

A range of supporters' groups have come together under the City Til We Die banner in a bid to stop the change in its tracks and representatives will have the chance to put their case to Allam this week.

A statement from the group read: "City Till We Die campaigners will be urging Dr Allam to reconsider his decision to change Hull City's 109-year-old name, explaining that it is an important part of the local community, and that a rebrand to "Hull Tigers" is not necessary to market the club more successfully.

"They will also be calling on the owner to engage in proper consultation with supporters."

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