FAI secure magic number in new deal
THE FAI will today announce '3' Mobile as the new main sponsor of the Irish team in a deal that will be worth in the region of €2.4m.
The mobile phone company will replace Eircom, who officially announced the end of their relationship yesterday.
"2010 marked the 11th year of Eircom's significant involvement in Irish soccer at all levels. During that time, the company has been proud to be associated with the growth of Irish soccer and the many highlights, from the 2002 World Cup to the 2010 World Cup qualification campaign," said Eircom CEO Paul Donovan.
The new arrangement with '3' will include bonus payments if Ireland qualify for Euro 2012 and also tickets for games at the Aviva Stadium.
The struggle to sell 10-year tickets for the renovated Lansdowne Road is a serious financial worry for the FAI.
However, they will be pleased to have secured a lucrative enough deal in the current financial climate, with CEO John Delaney and Giovanni Trapattoni set to make the official announcement on the deal this morning.
'3', who are owned by multinational group Hutchison Whampoa, launched in Ireland five years ago and have made moves into the sporting arena, particularly with their sponsorship of golf's Irish Open.