Tuesday 27 September 2016

Splashing out: increase in spending on beer and bets

Published 16/06/2016 | 02:30

A survey shows that stay-at-home fans will spend an average of €185 on alcohol
A survey shows that stay-at-home fans will spend an average of €185 on alcohol

Football fans are set to splash out on drink and on gambling during the Euro 2016 football extravaganza.

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A survey shows that stay-at-home fans will spend an average of €185 on alcohol.

About one in five expect to bet on the tournament, with an average of €85 to be waged, the survey seen by the Irish Independent shows.

And betting companies are due to capture 20pc of television advertising during the games in a bid to encourage people to go online and place bets.

More than four out of 10 people said they expected to spend more money on food and drink. A third of people have plans to up their expenditure on alcohol, the questions posed to 1,000 people indicates.

The survey was commissioned by sponsorship agency Livewire and carried out by Ignite Research, both part of the Core Media Group.

One in 10 people has bought a TV and audio equipment for the event, with expected spending of close to €300 each.

However, just 8pc of people surveyed believe that the Republic can go all the way and win Euro 2016.

A third of people believe that the Republic of Ireland will progress beyond the group stages of Euro 2016.

Almost one in five believes Martin O'Neill's men will make the quarter-finals, the Livewire 'Euros Insider' report shows.

The vast majority of people (91pc) believe the country gets a huge lift when the Irish soccer team performs well.

Jamie Macken of Livewire said the research shows that almost half of Irish fans watching matches at home will also use their smartphone.

This makes it by far the most-used second device, ahead of laptops and tablets.

Of those using smartphones, 17pc will be using social sharing apps such as WhatsApp.

Irish Independent

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