Sport Euro 2016

Wednesday 29 March 2017

Pillow power! Ireland's Euro 2016 opponents Sweden to bring their own BEDS to France

Sweden are bringing their own beds to Euro 2016
Sweden are bringing their own beds to Euro 2016
Independent.ie Newsdesk

Independent.ie Newsdesk

We all know that getting a good night's sleep is imperative when it comes to being at your best... but this seems a little extreme.

When Zlatan Ibrahimovic and co arrive in France, their hotel room will contain Swedish beds that have been designed to match their own personal preferences.

“Research shows that sleep is a crucial factor behind an athlete’s performance. That’s why we are convinced the new beds will contribute to the team’s success in the European Football Championships,” said Lars Richt, Head of the Swedish men’s national football team.

The YouBed concept allows players to adapt bed for firmness and support to aid them in their attempt to catch some Zs.

“Shipping special beds to France may seem to be a rather drastic measure, but it is a decision we have given considerable thought to. To perform at their peak throughout the championships, it’s not enough for our players simply to train and to eat right. Good sleep is just as important. If our initiative helps players to rest better and get more enjoyment out of their stay, then we have achieved a great deal. We also think the beds can give us a slight psychological advantage in terms of our potential to perform well,” Richt added.

The beds have been developed in Sweden by YouBed. They are the first beds in the world to offer users the opportunity to adjust sleeping comfort in this way. A unique patented invention enables users to fine-tune different comfort zones in the bed to achieve a degree of support that satisfies their own individual wishes.

“It is, of course, a huge honour for us that the national football team has shown such confidence in our ability to contribute to their success during the European championships,” said Mattias Sörensen, CEO of YouBed.

Ireland face Sweden in their opening Group E game at the Stade de France on June 13.

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