English clubs land massive cash windfall in new foreign TV rights deals
Published 23/03/2010 | 05:00
The English Premier League's sale of its overseas broadcasting rights for 2010-13 will raise around £1.4bn -- more than double the previous level of £625m.
With just two deals left to be concluded -- in Albania and Russia -- the League is assured of raising each club's average annual income from overseas rights alone from £10m now to about £23m per season from this summer.
That leap of £13m per club per year will not necessarily be split evenly. Some of the new cash will bankroll increased parachute payments, up from £11.2m last year to £16m from this summer.
Parachute money will probably also be extended beyond the current two years. The league is finalising details on that, as well as how much extra money it might give the Football League in 'solidarity payments'. It currently gives the 72 Football League clubs £21.6m per year combined.
The overseas rights bonanza underlines the global appeal of England's top football division, and has been fueled by intense bidding wars in key areas, mainly between pay-TV rivals in Asia.
The Abu Dhabi royal family of Manchester City's owner Sheikh Mansour hails has also played its part. The ruling elite's Abu Dhabi Media Company has won the rights across the Middle East and North Africa from the incumbent holder, Showtime Arabia.
Local sources say Showtime paid around £80m last time and that ADMC ended up paying more than £200m.
In Singapore, SingTel have paid £200m to take the right from TV operator StarHub, which paid an estimated £67m for 2007-10.
In Hong Kong, the Now TV has lost the right to i-Cable, which is understood to have paid close to £150m -- up from £115m. (© Independent News Service)