The first question when Alex Ferguson launched his book in London today concerned China.
Would his methods translate to that country, he was asked. The questioner meant the football clubs but as this was Alex Ferguson, she might well have been suggesting he take absolute power.
Ferguson was asked questions from journalists from around the world which told, not only of his influence, but the way in which he transformed Manchester United. The questions usually concerned the players he had worked with from those countries which included who was the least favourite Dutch player he had managed.
He didn't answer that and he didn't have much to say about the Rock of Gibraltar row with John Magnier which he said was due to a legal settlement.
He was asked about Avram Grant and Fabio Capello. Jurgen Klopp and Pep Guardiola. He was asked by the BBC's political correspondent about leadership and he dismissed the idea that he could have ever managed England, revealing his lack of interest by saying he was approached by "the Scots lad at the post office". He was referring to Adam Crozier, formerly chief executive of the FA and then the Royal Mail.
He said he had mellowed with age but it is hard to spot it in the book.
It is Roy Keane who came out badly from the press conference and the book. Keane, Ferguson said, "totally overstepped the mark" in his MUTV interview and described the meeting at which Keane attacked the manager for bringing "your private life into the club with your argument with Magnier" as '"horrendous".
It was after the meeting which followed the MUTV interview-"unbelievable. He slaughtered everyone"-that Ferguson decided that Keane would have to leave.
Keane believed Ferguson had changed. To Keane, that seemed like a betrayal. To Ferguson, it seemed like the natural evolution of a manager.
If Mick McCarthy reads the book, he might find echoes of Saipan in Keane's criticisms of United's pre-season training camp. Keane was unhappy, Ferguson says, because his room didn't have air-conditioning. "The hardest part of Roy's body is his tongue," Ferguson writes.
"Roy's an intelligent guy. I saw him reading some interesting books. He's a good conversationalist and good company when he's in the right mood. The physio would come in and ask, 'What sort of mood is Roy in today?' because that would determine the whole mood of the dressing room. That's how influential he was in our daily lives."
Keane, he says, lacks the patience to build a team as a manager and needs money if he is to succeed. The book won't have advanced Keane's case to become Ireland's next manager and Ferguson, too, ruled it out at the launch, saying "I wouldn't be interested in any job."
For now he must deal with the interest of the world in his book, his bafflement over David Beckham's career choices which are always prefaced with the words, "I'm a football man." When he was asked about him at his launch, he said "I'm a football man...when he fell in love with Victoria that changed everything."
Manchester United have changed in his absence but he said Manchester United was the only team in the Premier League that could win the league from their current position. His Manchester United could. The coming days will be a reminder of how he did that. He wasn't interested in settling scores, he insisted as the world's press displayed their ongoing fascination with him. Although it looks like some could be settled along the way.